Written for owners, not algorithms

Local SEO

9 Google Business Profile Mistakes Costing UK Businesses Enquiries

January 2026 · 8 min read

The most damaging Google Business Profile errors we find in audits — from category misuse to review neglect — and how to fix each one properly.

Key Mistakes:

• Wrong primary category is the strongest relevance signal — choose based on Local Pack winners
• Keyword-stuffed business names violate guidelines and cause suspensions
• Service-area businesses must hide home addresses to avoid suspension
• Empty service lists miss indexable relevance data
• Stale photos lose engagement signals that feed rankings

Strategy

Why Small-Town SEO Beats Big-City SEO for Growing Businesses

February 2026 · 7 min read

The district-first approach to UK local SEO: how targeting lower-competition towns delivers page-one rankings in weeks while city-centre campaigns take a year.

Key Insights:

• Ranking in smaller towns takes 6 weeks vs 6-12 months in city centres
• Combined search volume of smaller towns often matches city centres
• Win closest areas first, then expand outward as authority grows
• Lower competition means disciplined execution dominates quickly

Reporting

Your SEO Report Should Answer These 5 Questions

February 2026 · 6 min read

Rankings screenshots are not reporting. The five questions every business owner should demand their marketing reporting answers every month.

The 5 Questions:

1. What did enquiries do? (Not traffic — enquiries)
2. What did we actually do? (Specific deliverables)
3. Why did performance change? (Cause and effect)
4. What happens next? (Next month's plan)
5. What if it isn't working? (Reconsideration threshold)